Focusing Only on Appearance
Many people are attracted by the design and forget to ask the most important questions: what's the weight? What's the karat? What are the making charges?
Not Comparing
Not visiting more than one shop leaves the buyer weaker in assessing the true price.
Ignoring the Calculators
Relying on guesswork in a market where numbers are clear isn't a good idea. Use the available tools before buying.